Customer acquisition is changing fast—and it’s not waiting for your roadmap. In Episode 4 of Model Citizens, Kareem Saleh teams up with Alex Johnson and guest Alana Levine to map how LLMs and agents are rewriting discovery, personalization, and compliance for financial services.
They break down the move to “no‑click” journeys, how to design personalization that converts without crossing the line, and the mechanics of attribution and affiliate trust when models mediate discovery. Expect concrete tactics: clean data in, scalable GenAI content out, continuous A/B testing, and compliance embedded so marketing stays fast and defensible.
If you’re scaling with AI, treat acquisition like a system—data, models, governance, and trust working in lockstep.
